TV Advertisement Highlights Assistive Technology for Children with Disabilities
The article originally published on May 12, 2026, on disability Scoop had been rephrased.
In a compelling new TV commercial, 7-year-old Remi Schreiber from Spokane Valley showcases how assistive technology can transform lives. The ad features Remi using eye-gaze technology to perform a piano solo of the iconic “ Gonna Fly Now” from Rocky, demonstrating the power of modern devices to enable independence and self-expression.
Remi, who has hypoxic ischemic encephalopathy—a brain injury caused by oxygen deprivation at birth—and cerebral palsy, relies on a specialized device from Tobii Dynavox. She uses eye movements to operate her tablet, opening up new avenues for communication, creativity, and activity.
Her mother, Kayla Schreiber, shared, “Remi started using her communication device at just 8 months old. Initially, I questioned whether she’d ever talk, but now, she can listen to music, take photos, watch videos, and communicate with us—all independently. It’s her autonomy.”
The commercial was part of an audition campaign by AT&T seeking children aged 7-12 who love music and utilize eye-gaze technology, highlighting how connectivity supports children with disabilities. The family was flown to Los Angeles for filming, where scenes depict Remi participating in music and school activities, with supportive actors and local musicians.
Remi’s journey is supported by local therapists and specialists at Providence, where she receives care for her cerebral palsy, seizures, and developmental needs. Her neurologist, Dr. M. Edward Haws, explained that her brain damage affects circuits responsible for speech and movement, but assistive technology provides a vital bridge for her to express herself and explore her world.
Her educational experience is equally inclusive—attending Sunrise Elementary in a general education classroom, with support from speech therapists and innovative use of technology, like Google Drive for homework submissions.
Despite the high costs of assistive devices, charities such as Elevations Spokane help offset expenses through grants, making these essential tools accessible. Dr. Haws emphasized that many children with similar conditions often lack communication opportunities, but Remi’s case exemplifies how technology can unlock her potential.
Remi has begun using a keyboard to spell out words, further enhancing her communication skills. Her parents are deeply proud of her progress; her father, Kody Schreiber, remarked, “It’s broadened her horizons. What once seemed like a crutch now shows us the incredible benefits of assistive tech.”
Both parents expressed pride and emotion seeing Remi featured in the AT&T commercials, appreciating the authentic portrayal of her capabilities and the importance of inclusion. Kayla Schreiber noted, “They truly showcased her authentic self and demonstrated how communication devices can change lives—without judgment or limits.
